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Deerfield Group Acquires Triple Threat Communications to Enhance Healthcare Marketing Strategy and Creative Offerings
4 Articles
4 Articles
Kilgore News Herald
pm360online.comDeerfield Group Acquires Triple Threat Communications to Enhance Healthcare Marketing Strategy and Creative Offerings
Combined team brings together 200+ experts driving expansion of comprehensive, integrated marketing, and communications solutions for leading pharma, biotech, and life sciences organizations at every stage and size
With the rise of digital health in Brazil, the healthcare sector is seeking comprehensive marketing strategies. Studies confirm that integrated initiatives strengthen the medical brand, increase trust, and generate better results. Nathália Carvalho, a medical marketing specialist, emphasizes that a single campaign doesn't build authority. What converts today is 360° planning, including content, automation, and strategic positioning.
AI and Data are Transforming Healthcare Marketing, but Privacy Remains Paramount: Swoop’s Marcella Milliet Sciorra – Beet.TV
CANNES — The convergence of real-world health data, artificial intelligence and omnichannel media is reshaping pharmaceutical marketing, but for Marcella Milliet Sciorra, chief marketing officer of healthcare analytics firm Swoop, patient privacy remains the industry’s most essential responsibility. “Pharmaceutical marketing now really has the ability of bringing the real-world health data into the linear TV planning place,” Sciorra told Beet.TV…
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