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Deep RiverRock and TBWA Ireland group unveil 'That’s Better' campaign - Shelflife Magazine

Summary by Shelflife Magazine

Deep RiverRock, has launched its latest brand platform, ‘That’s Better,’ in collaboration with TBWA Ireland Group. With a ‘brutally honest approach’, the campaign cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock won’t make you better at anything except hydrating. Research shows that while consumers know water is good for them, they often find it, a little boring. Bottled in County Antrim, the…

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TBWA Campaign for Deep RiverRock Focuses on Solely on Hydration

TBWA\Ireland has created a new brand platform for Deep RiverRock, the Coca Cola-owned water brand that is bottled in County Antrim. Called ‘That’s Better,’ it includes a new campaign that aims to cut through exaggerated claims often made by drink brands, embracing the simple truth: “Deep RiverRock won’t make you better at anything except hydrating.” The campaign will extend across audio, social, cinema, OOH and DOOH. According to the agency, res…

17 hours ago

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