Cyberharassment: when the Emojis Put on It

Allianz France, accompanied by the agency Ogilvy Paris, launches a campaign to prevent cyberharassment from 19 May to 8 June 2025. Deployed in print and digital display, in regional press and on social networks (Facebook, Instagram and TikTok), the campaign is aimed at referent adults – parents, teachers, grandparents – in order to make them aware of the masked violence behind emojis and the coded language of teenagers. A visible operation in 37…

In the digital age, words are no longer the only vectors of violence. Indeed, cyber-harassment can also come from symbols or even from emojis. This new coded language used by the younger generation hides behind symbols to the point of becoming imperceptible. In this context, an emergency: to learn to decrypt and discuss to better protect. Photo credit: Ogilvy Paris Reference adults: a role to play If the subject of harassment has unfortunately a…