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CTV's 9 Major Challenges in France

Summary by lareclame.fr
With more than 21% of the total video impressions in France in the first half of 2025 according to FreeWheel, and almost 100% growth in one year, connected television (CTV) is one of the busiest advertising offers of the moment, as well as those of other traditional media that are digitizing themselves: DOOH or digital audio in particular. Drawn by the growth of OTT consumption, the rise of programmatics, the new offers of directors and the rise…
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CTV's 9 Major Challenges in France

With more than 21% of the total video impressions in France in the first half of 2025 according to FreeWheel, and almost 100% growth in one year, connected television (CTV) is one of the busiest advertising offers of the moment, as well as those of other traditional media that are digitizing themselves: DOOH or digital audio in particular. Drawn by the growth of OTT consumption, the rise of programmatics, the new offers of directors and the rise…

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lareclame.fr broke the news in on Thursday, May 22, 2025.
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