CTV Ad Loads Settle In On 9-Minute Norm

CTV Ad Loads Settle In On 9-Minute Norm

Connected TV ad loads are still settling into established norms as viewership grows. But recent research presented in Wurl's The CTV Trends Report reveals that the industry may be finding a "normal" ad time of about nine minutes per hour.That number, from Q4 2024, is up slightly from Q3 2024, but still down from the highs of nearly 9.5 minutes per hour as recently as Q3 2023.Since the earliest figures Wurl provides in Q1 2021, you can see ad loa…