Which Brands Are Testing Ads in ChatGPT?

Which brands are testing ads in ChatGPT?

Floodlight reports several brands, including Target and Williams-Sonoma, are testing ads in ChatGPT's pilot, focusing on consumer intent.

Criteo Joins ChatGPT's Advertising Pilot - Affiliate Attribution Just Got A Little More Complicated!

The first major ad-tech platform to integrate with OpenAI’s paid placement system has revealed conversion data that changes how affiliate program managers should think about the emerging AI commerce channel. Criteo announced it’s collaboration on 2 March 2026, that it has become the first advertising technology company to formally integrate with OpenAI’s advertising pilot inside ChatGPT, operating across the platform’s Free and Go subscription …

Criteo joins OpenAI advertising pilot in ChatGPT

Criteo, a global platform connecting the commerce ecosystem, has revealed that it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT’s Free and Go versions. “This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,” said Michael Komasinski, Chief Executive Officer of Criteo. Komasinski […] The post Criteo joins OpenAI advertising pilot …