Cremation Firm ad Banned for ‘Misleadingly Implying’ Plan Included a Service

Cremation firm ad banned for ‘misleadingly implying’ plan included a service

The ASA said the ad misleadingly implied that the standard Pure Cremation package included an in-person funeral service, when this was not the case.

Cremation advert banned over ‘misleading’ funeral service claims

Pure Cremation’s advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan

Pure Cremation ad scorched for misleading consumers - DecisionMarketing

A Pure Cremation ad, which implied that the firm’s standard plan included an attended funeral service, has been buried by the ad watchdog for misleading consumers. The ad, which ran in January, featured a woman standing in her home surrounded by drinks and plates of food, saying: “That was a great celebration. Dad would have loved it. He hated how expensive traditional funerals are, so he got a Pure Cremation funeral plan. He wanted his money to…