Create a Branded Sound Signature without Word or Jingle
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Avoiding verbal language and expected formats does not deprive a mark of auditory recognition. On the contrary, many subtle signals can create a powerful anchor in the minds of customers. Without a voice, without a slogan, without a chorus, an effective sound signature can be imposed on a lasting basis, provided that it is designed with precision, intent and consistency. Anchoring perception by sound textures The first lever is to explore the ri…
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