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Continuous creates campaign for Primark’s ‘Primark Presents by Coleen’ collection, celebrating the reality of modern womanhood – Marketing Communication News
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Continuous creates campaign for Primark’s ‘Primark Presents by Coleen’ collection, celebrating the reality of modern womanhood – Marketing Communication News
Primark is partnering with Coleen Rooney on an exclusive new collection of stylish everyday essentials. Rooted in a shared belief that looking good shouldn’t mean spending more, ‘By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices. First teased on 2 March and launched to press and influencers on 5 March, the collection arrived in stores on 10 March and is already a firm favourite. Wit…
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