Contextual AI's State-of-the-Art Reranker Coming to Snowflake Cortex AI
- On June 3, 2025, during Snowflake’s annual user conference, Contextual AI revealed that its advanced reranker will be integrated as a native model within Snowflake Cortex AI.
- This integration follows a strategic partnership and aims to help enterprises improve retrieval quality without the complexity of managing models or infrastructure.
- The reranker supports instruction-following capabilities that enable customers to prioritize documents based on business logic while maintaining data security within Snowflake’s environment.
- Testing on real-world datasets shows the reranker delivers leading performance on the BEIR benchmark across domains like finance and technical documentation, allowing fast integration using Snowflake’s GPU infrastructure.
- Contextual AI’s advanced reranker will be integrated directly into Cortex Search, enabling joint customers to improve their retrieval-augmented generation capabilities with enhanced AI performance, all supported through Snowflake’s infrastructure and billed within Snowflake credits.
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Contextual AI's State-of-the-Art Reranker Coming to Snowflake Cortex AI
Integration enables enterprises to enhance retrieval quality with instruction-following reranking capabilities while maintaining security within their Snowflake environment
Intention-based contextual AI: from awareness to action - Campaign Middle East
Contextual advertising has become a widely used strategy in digital marketing. This innovative technology targets users based on their current interests without relying on personal data. Reflecting this rising adoption, contextual advertising spending is projected to grow by 13.8 per cent year-on-year from 2022 to 2030, highlighting its importance in a privacy-first world. Up until […] The post Intention-based contextual AI: from awareness to ac…
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