Tourism New Zealand & Mindshare Debut World First Ecommerce Partnership With Amazon Ads

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Travel guides and agencies, tourist offices... Tourism actors defend human know-how in the face of the machine. But will they be able to resist this new digital wave that already makes comparison sites and online booking possible?

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When it comes to artificial intelligence (generative) and creativity, opinions are contrasted. Even more so in a sector where know-how, authenticity, handcraft are intrinsic values of luxury culture. This is no less an industry that embraces innovation and new technologies... at its own pace and according to its own model. As early as 2016, Nicolas Ghesquière, artistic director of Louis Vuitton's Women's collections, made Lightning, Final Fantas…