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Companies Are Using AI to Make Faster Decisions in Sales and Marketing

Summary by hbr.org
In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context-aware responses. This transformation is not about replacing reflective decision-making but accelerating it to maintain relevance and competitive advantage. Companies that can think deeply and act swiftly will turn decision velocity into a source of value creation.

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hbr.org broke the news in on Friday, June 6, 2025.
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