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Coke Zero's 'Zero' calorie message, delivered with invisible cans

Summary by www.bestmediaifo.com
New Delhi: Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ routine where actors pretend to sip an imaginary beverage, and try to do it as convincingly as possible. Aspiring actors were asked to audition for the campaign by imagining that they’re drinking a Coke Zero. But the twist was the auditions weren’t for a campaign - the auditions were the campaign. The clips of actors drinking…
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medianews4u.commedianews4u.com

Coke Zero’s ‘Auditions’ Campaign Skips the Product to Prove Its Point—And It Works Brilliantly

Mumbai: Coca-Cola India’s latest campaign for Coke Zero, conceptualized by Ogilvy as part of WPP Open X, is a masterclass in minimalist storytelling. Titled ‘Coke Zero Auditions’, the campaign flips a familiar acting trope into a bold creative expression. Aspiring actors were invited to audition by pretending to drink a Coke Zero—without ever holding a can. These clips, featuring actors convincingly sipping from invisible cans, became the campai…

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musebyclios.commusebyclios.com

Let’s Watch Actors Mime Drinking Coke Zero

Via Ogilvy India, Coke Zero slims down considerably, hiring local actors to go through the motions of chugging and enjoy that sweet, no-cal cola.

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www.bestmediaifo.comwww.bestmediaifo.com

Coke Zero's 'Zero' calorie message, delivered with invisible cans

New Delhi: Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ routine where actors pretend to sip an imaginary beverage, and try to do it as convincingly as possible. Aspiring actors were asked to audition for the campaign by imagining that they’re drinking a Coke Zero. But the twist was the auditions weren’t for a campaign - the auditions were the campaign. The clips of actors drinking…

Read Full Article
Campaign Brief AsiaCampaign Brief Asia

Ogilvy India takes minimalist approach to latest ad campaign for Coke Zero

Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a universally well-known ‘method acting’ routine where actors pretend to sip an imaginary beverage, and try to do it as convincingly as possible. Aspiring actors were asked to audition for the campaign by imagining that they’re drinking a Coke Zero.

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Campaign Brief Asia broke the news in on Friday, April 4, 2025.
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