Coca-Cola Grants Vote of Confidence to WPP with Open X Renewal

Coca-Cola grants vote of confidence to WPP with Open X renewal

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP and credited it with delivering “significant value” to the firm, which is one of the world’s largest advertisers. “I’m happy to share that The Coca-Cola Company has renewed its partnership with WPP Open X as its global…

How Talented gave Schweppes a swag overhaul with Jazzy B and Blinkit

New Delhi: In its most high-voltage collaboration of the year, Talented has crafted a genre-bending campaign for Schweppes, Coca-Cola Company’s premium mixer brand, in partnership with quick-commerce platform Blinkit. The campaign positions Schweppes as a 10-minute away party essential, delivered on demand to amp up any social setting. Titled “It’s Not a Mixer, It’s a Mood,” the campaign swaps mellow vibes for full-on Punjabi swagger with a spir…

Coca-Cola renewed its global alliance with WPP. The agreement encompasses global creative service (such as Ogilvy, VML, etc.) and media in all markets, except North America. Publicis Groupe had won that media account for the United States and Canada after a closed contest. The beverage giant Coca-Cola announced the renewal of its global marketing alliance with WPP Open X2, thus extending the collaboration that began in 2021. This decision keeps …

WPP Retains Coca-Cola Global Creative & Media Account After Losing North America To Publicis

WPP staff crack open a cold Coca-Cola as they hurriedly file Pepsi pitch decks away.

Coca-Cola's 'Share-A-Coke' Brings Smiles and Free Sodas to Namayiba Bus Terminal

Coca-Cola Beverages Uganda has officially reignited its iconic “Share-A-Coke” campaign with a lively activation at Namayiba Bus Terminal in Kampala, bringing joy and refreshment to hundreds of travellers headed across Uganda and beyond. Passengers boarding or disembarking buses to destinations like Gulu, South Sudan, and Kenya were greeted by Coca-Cola agents who handed out free bottles of soda, each personalised with names on the labels. The ca…

MADRID, 22 (EUROPA PRESS) The board of directors of Coca-Cola Europacific Partners has announced several changes in the composition of the committees of the council, among which is the appointment as president of the Committee of Affiliated Transactions of Thomas H.Johnson. Thus, as reported by the company in a statement to the National Commission of [...] La entrada Coca-Cola renews its committees of the board of directors aparece primero en Fo…