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Coca-Cola encourages people to ‘Enjoy the Moment’ - Brand Innovators
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Coca-Cola encourages people to ‘Enjoy the Moment’ - Brand Innovators
Coca-Cola’s newest campaign encourages consumers to take a break from the digital noise so they can be present in the everyday moments (with a soft drink). The new effort, “Enjoy the Moment with a Coca-Cola,” features a cameo from Grammy Award-winning artist Tyla, as well as her new track, “Bliss.” The campaign will also include a “Summer Scratch-Off Sweepstakes” that will employ QR codes contained in the new commercials. When scanned, the cod…
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