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Coachella sues NJ dog fest over 'Barkchella' trademark

Summary by NJBIZ
The basics: Coachella issues cease-and-desist over “Barkchella” name Newark dog fest featured pet influencers and luxury lounges Coachella has a history of aggressive trademark enforcement Popular California music and arts festival Coachella is apparently barking mad over the name of a festival celebrating all things canine that recently debuted in Newark. Advertised as “Barkchella,” the “dog lifestyle festival” took place in late June. The Bri…
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NJBIZ broke the news in on Monday, July 14, 2025.
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