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Cloudflare creates AI crawler tollbooth to pay publishers

Summary by The Register
ai-pocalypse: The bargain between content makers and crawlers has broken down

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Cloudflare is launching an initiative to limit the access of some artificial intelligence robots to its websites. Now, these bots will have to pay a fee in order to continue collecting data on the platform.

Cloudflare announced on Tuesday July 1st a new service called Pay per Crawl. This initiative, launched in a private beta version, allows website publishers to better control (and potentially monetize) access to their content by artificial intelligence robots. This project targets Cloudflare customers and primarily targets the US market at the moment. In concrete terms, Pay per Crawl allows publishers to decide whether they want to block IA robot…

On the one hand, AI summaries of search results and AI chatbots catch their customers, and on the other hand, AI consumes its content for training purposes without compensating them. Against this background, Cloudflare has now launched the beta version of a marketplace on which each operator of a website can sell its content to individual AI data collectors in pieces.

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DEVCLASS broke the news in on Tuesday, July 1, 2025.
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