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Clean Beauty Interest Holds Strong, But Knowledge and Trust Waver
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Clean Beauty Interest Holds Strong, But Knowledge and Trust Waver
This is only a glimpse of the data available to CivicScience clients. Discover more data. Clean beauty has gone from a niche trend to an everyday marketing claim, with retailers like Sephora and Target promoting entire clean-labeled product lines. As more brands market themselves as “clean,” consumers are becoming increasingly critical. According to CivicScience data, 21% of U.S. adults say they read ingredient labels in personal care products, …
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