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CIF becomes the official sponsor of 'Dirty Mouths', turning censorship into sponsorship

Summary by MediaBrief

CIF Miracle Clean, known for cleaning over 100 different surfaces, from stovetops to sneakers, has pulled off yet another miracle: scrubbing “dirty mouths” to clean up monetization for entertainment platforms. In a new activation, CIF is taking its cleaning concept into new media territory by sponsoring swear words on podcasts, TV shows, and livestreams. All to […] The post CIF becomes the official sponsor of ‘Dirty Mouths’, turning censorship…

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marcommnews.com

CIF Becomes the Official Sponsor of “Dirty Mouths”, turning censorship into sponsorship. – Marketing Communication News

If CIF cleans over 100 surfaces, why not dirty mouths too? The iconic “BEEP”—standardized at 1k Hertz and recognized worldwide—is getting a fresh twist. In its latest campaign, CIF flips censorship into an innovative media format that helps entertainment thrive instead of getting penalized for swearing. CIF Miracle Clean, known for effortlessly cleaning over 100 different surfaces*, from stovetops to sneakers, has pulled off yet another miracle:

1 day ago

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