Chiquita challenges the snack world with its new global campaign, “Likely the best snack ever”

Chiquita challenges the snack world with its new global campaign, “Likely the best snack ever”

Is there such a thing as the perfect snack? And if so, what is it?This simple yet universal question is the starting point for Chiquita’s new global campaign, developed by Bitmama Reply. A question that sets up a head-to-head between the world’s most beloved banana and the most common snacks, put to the test in everyday life. The product stays the same, but the way we think about it changes. Through a fully integrated strategy featuring a striki…