US EditionChina's Anta Sports snares 29% Puma stake for $1.8 billion, rules out full takeover
Anta Sports buys 29.06% of Puma for €1.5 billion to expand global presence and boost Puma’s underperforming sales, especially in China where Puma holds just 7% of revenue.
- On Jan 27, Anta Sports announced it will buy a 29.06% stake in Puma from Groupe Artémis for EUR 1.5 billion, paying €35 per share for about 43 million shares.
- Anta said the Puma acquisition accelerates its multi-brand globalisation, viewing Puma as complementary to its existing brands, while Artemis described the sale as strategic redeployment and debt reduction.
- Anta will finance the equity purchase of about 43 million shares at €35 per share, valuing the stake at EUR 1.5 billion, and said it would seek representation on Puma's Supervisory Board.
- Puma shares initially surged as much as 20% intraday before trading up around 16% after the announcement; the transaction remains conditional on antitrust and regulatory authorities, shareholder approval at Anta, with closing expected by the end of 2026.
- Building on its acquisition track record, Anta's Puma stake advances globalization after Amer Sports, with analysts praising execution but warning management dilution risks; Hu said it's "a brand with deep heritage and historically strong products at a distressed valuation.
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121 Articles
Anta Sports Buys 29% Puma Stake
Anta Sports has reached an agreement with Groupe Artémis, the investment company of the Pinault family, to acquire a 29.06% stake in Puma SE, the company behind sports brand Puma. The stake is valued at €1.5 billion ($1.8 billion) in cash. This acquisition makes Anta Sports the largest shareholder of Puma, and it "marks a major step forward in our 'single-focus, multi-brand, globalization' strategy," Ding Shizhong, board chairman of Anta Sports,…
About a German company whose success of past days became a burden.
Investment worth 1.5 billion, the stock is +10%
Anta Sports will become the first shareholder of the German brand, replacing the French family owner of Kering. The beginnings as a low cost producer and the bond with the holding of Atomic skis and Wilson rackets
DECRYPTAGE - Already the owner of Salomon and Fila, the group will buy 29% of the capital of the German brand from the Pinault family, for 1.5 billion euros.
Chinese sports giant Anta Sports has reached an agreement with French group Artemis to buy a 29 percent stake in German sportswear and equipment manufacturer Puma, making the Chinese company the largest shareholder in the company.
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