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Stock Markets · United StatesAmerican Eagle Outfitter surged 10 per cent on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the Euphoria and The White Lotus actor to reconnect with Gen Z shoppers and boost sales.
The company has partnered with Sweeney for its fall season denim collection that includes a limited-edition denim jacket as well as a "The Sydney Jean."
The campaign, called "Sydney Sweeney Has Great (American Eagl…See the Story
Sydney Sweeney Helps Spike Denim Profits
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