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Cheap Private-Label Products Drive 2% Growth of Plant-Based Sales in Europe

Summary by Green Queen
7 Mins Read Retail sales of plant-based food in Europe grew by 2% in 2024, thanks in large part to inexpensive private-label offerings from supermarkets. Over the last year, a wave of retailers in Europe has pledged to increase the share of plant proteins sold in their stores. To do so, some have fine-tuned their lineups to meet consumer preferences, some have put meat alternatives in the meat section, and some have slashed prices to make them c…
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Green Queen broke the news in on Wednesday, June 11, 2025.
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