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ChatGPT referrals to news sites are growing, but not enough to offset search declines

Summary by TechCrunch
Not surprisingly, organic traffic has also declined, dropping from over 2.3 billion visits at its peak in mid-2024 to now under 1.7 billion.

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The media is experiencing a stage of readjustment. The rise of artificial intelligence in search tools is changing the way users access information. Recent reports from the firm Similarweb show that, although references from ChatGPT to news sites are growing, this is not enough to balance the drop in traffic from traditional search engines such as Google. More click-free searches Since the incorporation of Google's AI Overviews in May 2024, the …

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Photo: Agencia Reforma Ciudad de México.- For years, the click was the pulse of the web, a digital torrent that pumped life in the form of visits and revenue to news sites around the world, but now that flow shows signs of weakening, guided by a new force that redefines how we seek and find information: artificial generative intelligence (IAG). Two trends, documented by the firm of web analysis Similarweb, illustrate the magnitude of this transf…

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Sify broke the news in on Wednesday, July 2, 2025.
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