Futuri: AI Depriving Broadcast TV, Radio of Advertising Revenue

Futuri: AI depriving broadcast TV, radio of advertising revenue

(Stock photo by James Yarema via Unsplash) Marketers are using artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini to develop advertising budgets at a higher rate these days, but their use of mixed media models (MMMs) and large language models (LLMs) are producing unreliable outcomes because they often lack reach, relevance and outcomes-based data from traditional broadcast radio and TV. That is the overall takeaway from a new …

The Algorithmic Snowball: How AI-Powered LLMs and MMMs are Erasing Broadcast Media From Ad Budgets

At Futuri, we recently completed a deep-dive study that exposed a hard truth: AI is reshaping media buying decisions in ways that systematically disadvantage broadcasters, both radio and television, at every level (network, national, regional, and local). We’re not being seen. And if AI can’t see us, advertisers won’t either. The Wake-Up Call: Broadcast Revenue Down as AI Use Surges Some markets are reporting broadcast revenue declines of 35% ye…

ChatGPT Is Erasing Radio From Ad Planning Models, Futuri Warns

As marketers widely adopt large language model AI tools like ChatGPT, Gemini, and Grok to assist with mix media models, built-in bias is leaving radio in danger of being left out of ad budget recommendations, especially in political, awareness, and national campaigns