ChatGPT Referral Traffic to Publishers’ Sites Has Nearly Doubled This Year

ChatGPT referral traffic to publishers’ sites has nearly doubled this year

Of the traffic OpenAI’s ChatGPT sends to websites, 83% went to news & media sites in April, up from 64% in January, according to Similarweb.

Similarweb: ChatGPT sent 243.8M visits to 250 news and media websites in April, up 98% from January; 83% of OpenAI's referral traffic went to news sites

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ChatGPT has led to a nearly doubling of the traffic that publishers receive on their websites this year

More and more publishers are receiving traffic from ChatGPT.The number of visitors from OpenAI's generative AI platforms visiting external...