ChatGPT ads add exclusions but targeting still lags
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The ChatGPT Ads have only been available since February 2026. However, in Europe they have been a topic of conversation for weeks because OpenAI announced the launch for Germany and 30 other markets from 24 August. Since then, brands and advertisers have been able to book the advertisements in ChatGPT contexts in these regions. However, the AI company has promised the advertising industry extensions for the still young advertising system. A firs…
OpenAI would test new negative targeting options for its advertising system, with a small group of advertisers. The information was confirmed in Adweek by a corporate spokesperson, Taya Christianson. Details remain limited for the moment, but OpenAI indicated that it is additional means for an advertiser to specify the contexts in which it does not want its advertisements to appear on ChatGPT. The product would still be in development, and the c…
ChatGPT ads add exclusions but targeting still lags
OpenAI is giving ChatGPT advertisers more ways to keep campaigns away from the wrong people, but marketers still have far less control over exactly which conversations trigger an ad than they do on mature search and social platforms.That distinction matters as ChatGPT Ads moves from experiment to a real media-buying channel. OpenAI now supports custom-audience inclusion and exclusion, geographic targeting, campaign objectives and contextual guid…
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