Channel 4 reveals the five winners of its B-Corp advertising competition

Channel 4 reveals B Corp winners of free ad-airtime

The five adverts will air in Q3 2025, with a special ad break takeover during prime time Channel 4 Sales has revealed the five B Corps that have won free advertising airtime, as part of its competition run with B Lab UK to highlight sustainable businesses. There were more than 200 applicants for the content, with five winners winning airtime worth £120,000 each. The five were selected from a shortlist of nine businesses, then invited to pitch of…

Channel 4 reveals the five winners of its B-Corp advertising competition

Channel 4 Sales has revealed the five B-Corp winners of a competition run with B-Lab, which will benefit from free advertising airtime across its portfolio. From over 200 initial applicants, nine businesses pitched to a panel of expert judges, presenting their creative vision for their advert and explaining the significance of being a B-Corp to them. The five competition winners have secured £120,000-worth of airtime each, and will be able to le…