US Edition
Published • loading... • Updated
Cerave Transforms Kevin Durant's Dry Legs Into a Global Campaign
Summary by lareclame.fr
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
The skincare brand CeraVe has found a new way of turning a same into an advertising campaign. Rather than hiding Kevin Durant's dry legs, the brand puts them forward and names the superstar NBA "face of leg" (The face of legs in VF). Launched on February 3, this global operation is based on a strategy including social networks, digital and display, orchestrated by L-Oréal US under the creative direction of Adam Kornblum. For years, the Internet …
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
