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Apple Unveils iPhone Duo, Its First Foldable, at $1,999

  • On Wednesday, September 9, 2026, Apple CEO John Ternus unveiled the iPhone Duo at the 'Surprise and Shine' keynote held at the Steve Jobs Theater in Cupertino, marking the company's first foldable smartphone.
  • Apple entered the ultra-premium foldable market to challenge Samsung and other competitors, positioning the Duo as a strategic pivot under Ternus to redefine the iPhone's traditional hardware and display capabilities.
  • The $1,999 device runs on the A20 Pro chip and features a 7.6-inch inner display; pre-orders open October 16 with store availability beginning October 23, 2026.
  • Analysts expect the launch to challenge competitors and shift market dynamics globally, with some projecting the Duo could capture significant share in the emerging foldable segment by next year.
  • Beyond hardware, the Duo integrates Apple's new Siri AI and iOS 27, demonstrating the company's focus on combining foldable form factors with advanced on-device artificial intelligence processing.
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On Wednesday, Apple unveiled the first folding iPhone in its range, named Duo. Capable of turning into a small tablet, it takes on an amazing format, already initiated by the competition in recent months.

derwesten.dederwesten.de
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With the brand new iPhone Duo, Apple ventures into the foldable smartphone market for the first time and calls for absolute top prices.

·Essen, Germany
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Macworld broke the news in San Francisco, United States on Monday, September 7, 2026.
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