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Case Study: The $165K Win: How Data-Driven Insights Sealed the Deal

Summary by Futuri Media
The Challenge: Showing the Value of CTV Over Cable The Regional Vice President of Sales for a large Southeastern television station had a goal to secure a significant advertising investment from a local plumbing company. The company was focused on cable advertising and needed to be convinced that CTV could deliver better results. To make the case, the sales leader needed to: Highlight the measurable benefits of CTV advertising compared to cable…
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