Case Study: Texas TV Station Doubles Podcast Audience and Downloads in One Quarter

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Case Study: Texas TV Station Doubles Podcast Audience and Downloads in One Quarter

The Challenge: Expanding Audience Reach Beyond Traditional Broadcast As audience habits shift toward on-demand content, a local television station in Texas began exploring ways to extend its reach beyond traditional TV broadcasts. They decided the best solution was to repurpose their newscasts into podcasts. This would expand their audience and support the growth of their original content. But they needed an efficient solution for this to really…