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Case Study: Local Station Turned Dismissed Story into Top Performer Using Content Intelligence

Summary by Futuri Media
The Challenge: Identifying High-Impact Stories Amid Daily Newsflow A Tennessee news station received countless story leads every day, a situation familiar to most news teams. The challenge is determining which ones will resonate most with their audience. The station’s  Digital Content Manager initially passed over a winning lottery ticket story they thought wasn’t worth featuring. Was it the right decision? The Action: Using AI to Validate a Tre…
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Case Study: Local Station Turned Dismissed Story into Top Performer Using Content Intelligence

The Challenge: Identifying High-Impact Stories Amid Daily Newsflow A Tennessee news station received countless story leads every day, a situation familiar to most news teams. The challenge is determining which ones will resonate most with their audience. The station’s  Digital Content Manager initially passed over a winning lottery ticket story they thought wasn’t worth featuring. Was it the right decision? The Action: Using AI to Validate a Tre…

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Futuri Media broke the news in on Thursday, January 30, 2025.
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