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Case Study: How Hudson Valley Uses TopicPulse to Amplify Local Content and Social Media Impact
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Case Study: How Hudson Valley Uses TopicPulse to Amplify Local Content and Social Media Impact
The Challenge: Curating the Right Content. Fast! Robbie Marriott, producer at Pamal Broadcasting Hudson Valley, faced a common challenge in the radio world: sourcing timely, relevant content that fits both his show’s theme and the fast pace of production. With pressure to deliver compelling conversations daily, Robbie needed a tool that could surface the right mix of national stories and hyperlocal content quickly. Historically, the station’s so…
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