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Case Study: How Eastern Shore Radio Uses SpotOn AI Voices to Scale Content Fast
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Case Study: How Eastern Shore Radio Uses SpotOn AI Voices to Scale Content Fast
The Challenge: Small Market, Big Expectations Running a radio station in a rural Virginia town means wearing many hats. Will Russell, Program Director and Account Executive at Eastern Shore Radio, Inc., oversees everything from programming to production, and like many broadcasters, he’s stretched for time and talent. Voice variety was a major pain point. Will often found himself voicing too many spots himself or relying on an informal barter net…
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