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Case Study: How a Multi-Market Radio Group Drives App Downloads and Listener Engagement with Individual Station Apps
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Case Study: How a Multi-Market Radio Group Drives App Downloads and Listener Engagement with Individual Station Apps
The Challenge: To Consolidate or To Connect? In a world where mobile is the front door to media, a leading regional radio group spanning Pennsylvania, West Virginia, Ohio, and Maryland faced a dilemma familiar to many broadcasters: how to deliver hyperlocal engagement in a platform designed for convenience. Their existing multi-station mobile app was functional but impersonal. The app diluted each station’s identity, and its limited compatibilit…
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