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Case Study: Heartfelt Spec Spot Sparks Connection and $20K Partnership
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Case Study: Heartfelt Spec Spot Sparks Connection and $20K Partnership
The Challenge: Turning Passion into a Pitch If you’re in radio or media sales, you know radio could be the perfect fit for your client. But the client’s just not seeing it. Or more accurately, they’re not hearing it. That was the situation for an account executive at a Top 40 radio station trying to land a direct deal with a nonprofit organization in the Midwest. The organization loved the station, supported the community, and had a compelling m…
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