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Case Study: From National Headlines to Local Wins: How Midwest Communications Supercharges Story Discovery
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Case Study: From National Headlines to Local Wins: How Midwest Communications Supercharges Story Discovery
The Challenge: The Pressure is Real: Local Newsrooms, National Noise In the fast-paced world of radio broadcasting, local newsrooms often grapple with the challenge of sifting through an overwhelming stream of national headlines to find stories that resonate with their local audiences. This task is particularly daunting for smaller teams operating under tight deadlines. At Midwest Communications in Peoria, Illinois, Director of Talk Programming …
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