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Cannes Lions 2025: Jorg Riommi on What Makes Direct Creativity Matter in 2025
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Cannes Lions 2025: Jorg Riommi on What Makes Direct Creativity Matter in 2025
Cannes, June 2025. — In an exclusive interview, Jorg Riommi —Founder, CEO & CCO of AIN’T and Direct Lions Jury at Cannes Lions 2025— opened up about the creative dynamics driving the most impactful Direct campaigns this year. “What stood out was the emotional sharpness combined with executional precision,” Riommi said. The shortlisted work often balanced data-driven strategy with human truth, a necessary harmony in today’s fragmented landscape. …
On the occasion of the Cannes Lions 2025, the whole team of J-a-friend in the com, mobilizes to make you live the festival as if you were there. Throughout the week, we go to meet with personalities from the world of the pub to share their insights on this flagship event, and their vision of the trends that shape – and will shape! – the sector. These interviews conducted with the support of MEDIA FIGARO will offer you a variety of views and ligh…
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