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Cannes Lions 2025: Creators, AI, and Retail Media Take Lead
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3 Articles
Cannes Lions 2025: Creators, AI, and Retail Media Take Lead
The Cannes Lions International Festival of Creativity has traditionally served as a gathering point for the advertising industry’s top executives, agencies, and media buyers. In 2025, the event highlighted a broader industry shift—one in which digital creators, AI-powered tools, and platform-driven innovation are transforming the way brands engage with consumers. This year’s festival… Source
On the occasion of the Cannes Lions 2025, the whole team of J-a-friend in the com, mobilizes to make you live the festival as if you were there. Throughout the week, we go to meet personalities from the world of the pub to share their insights on this flagship event, and their vision of the trends that shape – and will shape! – the sector. These interviews conducted with the support of MEDIA FIGARO will offer you a variety of views and lighting …
The 2025 edition of the Cannes Lions confirms a fundamental trend: creativity is no longer just a vector of image or emotion, it becomes a tool for cultural, social or even political transformation. Through the hundreds of campaigns analysed and shortlisted, Frédéric Roy, editorialist at The Media Leader shares this year's three main trends. 1. Useful creativity, committed, activist The most award-winning campaigns this year have in common a str…
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