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Dove Wins Media Grand Prix for AI-Era Real Beauty Campaign
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3 Articles
5 Takeaways From Cannes Lions 2025
After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that optimize for consumer value consistently outperform those focused purely on industry metrics. Here are five of my key takeaways from the event about what’s shaping the future of commerce media: 1. AI is Moving from Hype […]
Dove wins Media Grand Prix for AI-era Real Beauty campaign
In a year when AI loomed large over every industry conversation, Dove’s “Real Beauty” campaign reasserted the brand’s relevance by taking a principled stand—and snagging the Media Grand Prix at Cannes Lions 2025 in the process.Meanwhile, Indian Railways tapped into national lottery fever to solve a billion-dollar problem, winning the PR Grand Prix. Vaseline continued its multi-pronged effort to reclaim health authority with creators and earned t…
At Cannes Lions, the award-winning campaigns and the various conferences held at the Palais des Festivals make it possible to understand the major trends that drive the advertising creation this year. We take stock with Julie Galacteros and Dorothee Alabeurthe (CANAL+ Brand Solutions)
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