Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's AI-powered ad tools are accelerating advertising growth and boosting spend, but intensifying competition may challenge how far this momentum can

Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency – Beet.TV

SAN JUAN, Puerto Rico — Companies that focus artificial intelligence implementation with an eye toward business growth, rather than expense reduction, will outpace competitors. The view is that AI’s transformative power should drive real outcomes that matter to brands rather than operational efficiency alone. But getting brands to accept that remains a challenge. “Who’s going to leap ahead of their competition are brands and publishers who are f…