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Campaigns We Like | Navneet Education launches color blindness detection books with new film

Summary by MediaBrief
Navneet Education, the Indian schoolbook publishers, has launched an innovative new initiative to address an often-overlooked learning challenge—Colour Vision Deficiency (CVD), commonly known as colour blindness. The initiative has been conceptualised by FCB Group India and developed in close collaboration with ophthalmological experts and educators. Since 2022, Navneet Education and FCB Group India have partnered […] The post Campaigns We Like …
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Navneet Education’s Colour Blindness Detection Books ensure early identification in new campaign

New Delhi: Navneet Education has launched a new initiative to address Colour Vision Deficiency (CVD), commonly known as colour blindness. The initiative has been conceptualised by FCB Group India and developed in collaboration with ophthalmological experts and educators. The company has designed an early learning Colour Blindness Detection Book that integrates Ishihara-style colour vision tests into illustrations, enabling teachers and parents t…

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Campaign Brief AsiaCampaign Brief Asia

Navneet Education launches innovative book to detect colour blindness in early learners

Navneet Education, one of India’s largest and most trusted schoolbook publishers, has launched an innovative new initiative to address an often-overlooked learning challenge—Colour Vision Deficiency (CVD), commonly known as colour blindness. The initiative has been conceptualised by FCB Group India and developed in close collaboration with ophthalmological experts and educators. Since 2022, Navneet Education and FCB Group India have partnered to…

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MediaBriefMediaBrief

Campaigns We Like | Navneet Education launches color blindness detection books with new film

Navneet Education, the Indian schoolbook publishers, has launched an innovative new initiative to address an often-overlooked learning challenge—Colour Vision Deficiency (CVD), commonly known as colour blindness. The initiative has been conceptualised by FCB Group India and developed in close collaboration with ophthalmological experts and educators. Since 2022, Navneet Education and FCB Group India have partnered […] The post Campaigns We Like …

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MediaBrief broke the news in on Thursday, April 3, 2025.
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