Buy now pay later usage surges as new products proliferate, JD Power finds

Buy now pay later usage surges as new products proliferate, JD Power finds

Chase Ranks Highest in Customer Satisfaction with Buy Now Pay Later Providers Nearly two-fifths (37%) of all consumers and half (50%) of consumers under 40 used Buy Now Pay Later to make a purchase in the past 90 days FinTech brands are driving surge in adoption, but bank brands generate significantly higher levels of customer satisfaction More than half (52%) of decisions to use credit card fixed-payment plans occur after purchase when reviewi…

Fintechs Dominate BNPL, But Bank-Branded Products Rank Higher, JD Power Finds

As of January, some 37% of U.S. consumers had used buy now, pay later financing when making a purchase within the prior 90 days, a 5% increase from a year earlier, according to JD Power’s annual BNPL study. Half of these consumers were under the age of 40. JD Power defines the past 90 days as the days prior to each respondent completing the survey, which was conducted from January 2025 to January 2026. JD Power surveyed 3,909 customers during th…