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Businesses Tap Freelancers for Holiday Rush and AI Expertise, New Upwork Report Finds
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Businesses Tap Freelancers for Holiday Rush and AI Expertise, New Upwork Report Finds
PALO ALTO, Calif. — As the holiday season approaches, businesses are increasingly hiring independent professionals to manage the anticipated surge in customer demand, according to a new report released today by Upwork. The company's "Monthly Hiring Report" for October 2025 found that demand for customer-facing freelance skills grew 30% as companies staff up for the
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