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Burger King Pushes Value In TV's Most-Seen Ad
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Burger King Pushes Value In TV's Most-Seen Ad
As economic pressures ramp up for consumers, some brands are responding with tariff-related price increases – while others are addressing the stress with price- and value-focused messaging. Among quick-serve brands, Burger King has seemingly led the way with ads leaning into deals and lower prices.According to iSpot data, Burger King's "Step Up To the Plate" is the most-seen ad on TV over the last 30 days, with 1.50 billion household TV ad impre…
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