Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format - Mobile Marketing Magazine

GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, the UK and North America, Velocity is a scroll-reactive display format that responds to user behaviour in real-time using collapsible, motion-led design.  In the first Beta test of the format,…

Forget the Whopper, Burger King is launching a wild new sandwich

The new Burger King menu item has major viral potential.

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format – Marketing Communication News

The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, the UK and North America, Velocity is a scroll-reactive display fo

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

Open the article to view the coverage from MarTech Series