GM Debuts Buick Brand in Korea as Show of Commitment
The Electra E7 will be Buick’s first model in the country, with four trims priced from about 43 million won, GM Korea said.
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6 Articles
(Seoul = Yonhap News) Reporter Hong Kyu-bin = General Motors (GM) has introduced the global premium automobile brand 'Buick' to the domestic market.
General Motors Korea (GM Korea) is launching the ‘premium’ brand Buick in earnest. Leading the charge is the mid-size plug-in hybrid (PHEV) SUV, the Electra E7. With the official launch of Buick, Korea has become the first country outside of North America to introduce all four GM brands. GM Korea held a Buick brand launch event at the Dongdaemun Design Plaza (DDP) in Dongdaemun-gu, Seoul, on the 30th.
[Digital Daily Reporter Yoon Seo-yeon] General Motors (GM)’s global premium brand, Buick, has taken its first step into the Korean market, spearheaded by a plug-in hybrid (PHEV) priced in the 40 million won range. Starting with its first model, the ‘Electra E7,’ the company plans to target the domestic mid-size SUV market and gradually expand its product lineup. On the 30th, Buick held a media showcase at the Dongdaemun Design Plaza in Seoul to…
GM launches Buick in S. Korea with Electra E7 plug-in hybrid SUV
By Kim Eun-jung SEOUL, Sept. 30 (Yonhap) — General Motors said Wednesday it will launch its premium Buick brand in South Korea, introducing the Electra E7 plug-in hybrid sport utility vehicle (SUV) as the brand’s first model in the country. GM Korea Chief Executive Officer (CEO) Hector Villarreal said Buick will join Chevrolet, GMC and [...]
General Motors (GM) Korea has launched the 'Electra E7,' a plug-in hybrid (PHEV) sports utility vehicle (SUV) from Buick, a premium brand with a 120-year history, for the first time in Korea.
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