Broadsign Announces Acquisition of Place Exchange

Broadsign Acquires Place Exchange to Build Leading Global DOOH Platform

Broadsign has acquired Place Exchange, a major independent supply-side platform (SSP) for out-of-home (OOH) media – in a deal backed by minority investment from Crestline Investors. The acquisition brings together Broadsign’s content management, ad serving, and buy/sell-side capabilities with Place Exchange’s programmatic SSP technology and global inventory, significantly strengthening Broadsign’s programmatic digital OOH (DOOH) offering. As a r…

Broadsign acquires Place Exchange in out-of-home consolidation deal

Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

Broadsign Acquires Place Exchange

The strategic move creates a robust OOH advertising solution.

Broadsign Announces Acquisition of Place Exchange