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Bring back balance: Where do we stand on brand and performance? - Campaign Middle East
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Bring back balance: Where do we stand on brand and performance? - Campaign Middle East
Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time […] The post Bring back balance:…
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